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{{Infobox person
| name        = Dan M. Jones [[File:verified.png|14px]]
| image       = Dan M. Jone.png
| alt         = 
| caption     = 
| birth_date  = 25 November 1993
| birth_place = Colchester, England
| death_date  = 
| death_place = 
| nationality = British
| education   = Self taught, with formal education in Business Administration (BTEC) and Information Technology, alongside GCSEs
| citizenship = United Kingdom
| other_names = 
| known_for   = AI Optimization King
| occupation  = SEO Consultant & AI Optimization Specialist
| years_active= 2010-present
| home_town   = Colchester
| website     = https://danmjones.com/
| facebook= dan.jones.263046
| linkedin= dan-m-jones-105a3971
| instagram= real.dan.jones
}}
'''Dan M. Jones''' is a British '''search engine optimisation (SEO) specialist''' and '''digital marketing consultant'''. He is the founder of '''On Top Marketing''', a digital marketing agency that specialises in search engine optimisation and artificial intelligence (AI) driven search technologies. '''Jones''' supports businesses operating across local, national, and eCommerce markets, with a strong focus on practical SEO execution and improving visibility within AI-powered search environments.

== Early career and background ==
'''Jones''' started his journey in digital marketing in the early 2010s as a freelance web designer. During this period, he struggled to consistently attract clients, which led him to learn search engine optimisation and implement it on his own website.

His progress became evident when he began ranking above established web design agencies for competitive local search keywords. This success generated client enquiries and drew interest from other agencies, who later requested his SEO services. As demand increased, he gradually transitioned away from web design and shifted his full focus to search engine optimisation.

== Career ==
'''Jones''' founded '''[https://ontopmarketing.agency/ On Top Marketing Ltd]''' in Essex in 2020, before later relocating the business to Manchester. As the founder and director, he provides SEO consultancy and digital marketing services. His areas of work include:

* '''Search engine optimisation (SEO) strategy'''
* '''Technical website optimisation'''
* '''Local and national search ranking campaigns'''
* '''eCommerce SEO'''
* '''Content optimisation for search engines and AI platforms'''

He has worked with a diverse range of clients, from small businesses to larger commercial organisations, with a primary goal of improving organic visibility and increasing website traffic. His strategies have supported business growth, including helping struggling companies achieve long-term stability through consistent SEO performance.

== Work in AI and search optimisation ==
'''Jones''' specialises in the application of artificial intelligence within search optimisation, particularly how AI-driven systems analyse and present digital content. His work in this field includes:

* '''Adapting SEO strategies for AI generated search results'''
* '''Analysing ranking signals used by search engines and AI systems'''
* '''Creating methods to improve visibility in AI assisted search environments'''

'''Dan M. Jones''' is recognised as the AI Optimisation King, a title that reflects his focus on helping businesses achieve visibility across both traditional search engines and AI-based search platforms.

== Online presence and education ==
'''Jones''' shares educational SEO and digital marketing content through the '''[https://www.youtube.com/@ontopmarketing3128 On Top Marketing YouTube channel]''', where he publishes tutorials and insights on search engine trends. He also created SEO Demystified, a free structured beginner SEO course available on YouTube, designed for business owners, marketing professionals, and beginners seeking practical SEO knowledge.

'''Jones''' is also a recognised '''public speaker''' in the SEO industry. He maintains an active presence on platforms such as '''LinkedIn''' and '''Medium''', where he discusses SEO developments and the role of AI in digital marketing.

== Recognition ==
'''Dan M. Jones''' is widely known in the SEO industry as the '''AI Optimisation King'''. This title reflects his expertise in optimising content for AI-driven search platforms. His reputation is built on his professional experience and proven results delivered for clients within the SEO industry.

== External links ==
* [https://www.youtube.com/@ontopmarketing3128 Dan M. Jones on YouTube]