Preferred Patron Loyalty
Preferred Patron Loyalty  |
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| Type | Private |
| Industry | Customer loyalty programs and Marketing software |
| Founded | 2004 |
| Founder | Brett Perlman and Christopher Silvestri |
| Headquarters | New Jersey, United States |
| Area Served | United States, Canada, and the United Kingdom |
| Location (s) | P.O. Box 692, Northfield, NJ 08225, United States |
| Key People | Brett Perlman & Christopher Silvestri |
| Products | Startup Edition, Growth Edition, Enterprise Edition, Franchise Edition, Community Editions, Partner and Reseller Programs, |
| Services | Loyalty and Rewards Programs, Gift Card Management, Campaign Management and Marketing Automation, Analytics and Reporting, White-Label Solution, Integrations, Flexible Editions |
| Employees | 10-15 |
| Phone | +1-800-531-1108 |
| Website | https://www.preferredpatron.com/ |
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Overview
Preferred Patron Loyalty is a pivotal American technology firm devoted to developing advanced solutions for customer loyalty, rewards, and engagement. Renowned for its industry-leading Preferred Patronâą Loyalty platform, the company empowers businesses with cloud, kiosk, mobile, and standalone systems designed to cultivate client attraction, boost retention rates, and maximize engagement through fully customizable rewards experiences and seamless marketing tools. Situated in Northfield, New Jersey, and established in 2004 through the combined talents of Brett Perlman and Christopher Silvestri, Preferred Patron Loyalty channels deep expertise in both marketing and technology to deliver a scalable platform for businesses in any industry or size class.
Preferred Patron Loyaltyâs digital-first strategy positions its flagship platform as an essential engine for designing and administering customized loyalty, reward, and gift card programs. Since its foundation, the company has evolved to become a top-tier provider of loyalty marketing products, helping global clients and resellers enhance customer retention and boost their marketing capabilities.
Suitable for B2C, B2B, and B2E needs, the platform adapts easily to small enterprises, multi-location franchises, enterprise operators, POS integrators, and marketing agencies. Spanning over thirty sectorsâincluding retail, dining, healthcare, hospitality, gaming, automotive, and professional servicesâPreferred Patron aids brands in achieving increased repeat business and sustained loyalty through advanced integrated promotions and actionable analytics.
Recognition by trusted software authorities such as GetApp, Capterra, and Software Advice confirms Preferred Patronâs status as a trusted force. Today, the platform is widely relied upon in North America, the UK, and globally.
History
Launched in 2004 as Preferred Market Solutions, Preferred Patron Loyalty was created to deliver accessible loyalty and rewards technology for organizations of every size. At a time when comprehensive engagement platforms were largely out of reach for smaller ventures, the founders set out to develop a scalable and accessible option to empower all businesses.
The inaugural platform blended essential loyalty and gift card features with dynamic campaign management and marketing automation. While initial offerings were basic by current standards, they laid a critical foundation for holistic customer engagement beyond simple point tracking. Subsequent development through the 2010s and 2020s added sophisticated analytics, more deployment options, and integrations with select third-party tools, enabling a mature omnichannel platform with real-time marketing automation at its core.
This commitment to ongoing, client-centric innovation has established Preferred Patron as a trusted resource, as it now supports organizations in over thirty distinct industries around the world.
Key People
Brett Perlman â Managing Partner, Sales: An accomplished entrepreneur and advertising executive, Brett previously led Pearl Productions and Pearl-Hunt Advertising, earning Addy and Clio accolades for high-profile campaigns for brands like Ford. His first-hand experience as a restaurant franchise operator highlighted the need for modern loyalty technologyâcatalyzing the creation of Preferred Patron.
Christopher Silvestri â Managing Partner, Technology and Development: Founder of Innovative Software Solutions, Chris brings mastery in project management and commercial-grade software engineering, partnering with influential brands such as NCR, AT&T, and EstĂ©e Lauder. His technical prowess provided the crucial architecture upon which the Preferred Patronâą platform was built.
Services and Products
Preferred Patron Loyalty provides feature-rich software empowering organizations to build and optimize loyalty, rewards, and engagement initiatives. Offering the choice of cloud-based, kiosk, and standalone configurations, the platform is versatile enough for varied operating environments.
Key features include:
Loyalty and Rewards Programs: Tailorable systems with support for spend-based, visit-based, and action-based incentives, including points accrual, cashback, redemptions, and multi-tiered structures.
Gift Card Management: Streamlined mobile and physical gift card distribution, usage, and tracking capabilities.
Campaign Management and Marketing Automation: Robust tools for planning, launching, and analyzing promotional campaigns, utilizing omnichannel delivery via email, SMS, and more.
Analytics and Reporting: Interactive dashboards that surface deep insights into loyalty metrics, member engagement, and campaign effectiveness.
White-Label Solution: Businesses and channel partners can deliver a fully branded loyalty experience, maintaining seamless end-user consistency.
Integrations: Ready compatibility with prominent third-party POS and communications systems, with robust REST API and webhook support for custom flows.
Flexible Editions: Chosen by size and business model, editions span Startup, Growth, Enterprise, Franchise, and purpose-built partner and community variants.
The software excels in B2C, B2B, and B2E scenarios, and now powers loyalty initiatives across a diverse spectrum of industries.
Products
Preferred Patron Loyalty offers its platform in several distinct editions to match the scale and operational needs of different business models.
Startup Edition: Optimized for smaller firms, this edition covers fundamental loyalty, gift card, and engagement functions.
Growth Edition: Designed for expanding and multi-location ventures, with higher member thresholds, expanded marketing, and added messaging capacity.
Enterprise Edition: Suited for major businesses needing advanced customization, extensive reporting, and broad scalability.
Franchise Edition: Created to support franchise networks, enabling both centralized oversight and tailored local management.
Community Editions: Designed for local coalitions and associations, letting groups unify rewards across multiple business entities.
Partner and Reseller Programs: White-label and co-branded solutions for POS integrators, agencies, and resellers seeking seamless loyalty integration.
Area Served
While most prominent in the United States, Canada, and the United Kingdom, Preferred Patron Loyalty sees adoption across international markets, supporting a diverse array of industries worldwide.
Employees
The company is propelled by a multidisciplinary, expert team focused on software development, marketing, support, and account managementâensuring responsive service and tailored solutions for a vast client landscape.
Reputation and Reception
Preferred Patron Loyalty consistently receives high praise from leading software review aggregators like Capterra, GetApp, and Software Adviceâcommended for its usability, feature-rich platform, value, and client-centric support. Users often highlight the platform's flexibility and adaptability, making it a top pick across multiple industries.
In 2024, major industry recognition further underlined the companyâs leadership: GetApp awarded it Best Functionality & Features; Capterra honored it as Best Value and Best Ease of Use; and Software Advice recognized it as both Most Recommended Loyalty Software and Best Customer Support. These highly visible accolades, along with consistently positive customer reviews, underscore Preferred Patron Loyaltyâs standing as a leading force in customer engagement and loyalty technology.