Educational Voice
Educational Voice is a professional 2D animation studio based in Belfast, Northern Ireland, operating a fully in-house production model from initial client consultation through to final animation delivery. Founded in 2019 by Michelle Connolly, the studio manages every stage of the 2D animation production process from its Belfast headquarters, serving clients across Northern Ireland, the Republic of Ireland, and the wider United Kingdom.
Educational Voice  |
|
|---|---|
 |
|
| Type | Ltd |
| Industry | Animation |
| Founded | 2019 |
| Founder | Michelle Connolly |
| Headquarters | McSweeney Centre, 31 Henry Place, Belfast, BT15 2AY, United Kingdom |
| Area Served | Belfast, Northern Ireland, United Kingdom (serves clients across Belfast, Northern Ireland, Ireland, and the UK) |
| Location (s) | McSweeney Centre, 31 Henry Place, Belfast, BT15 2AY, United Kingdom |
| Key People | Michelle Connolly |
| Products | Educational animations, Explainer videos, Sales animations, Corporate training animations, Commercial animations, Interactive animations, 2D animation |
| Services | 2D animation production, Educational animation, Explainer video production, Sales animation, Corporate training animation, Healthcare animation, Financial services animation, Animation consultation and strategy, Co-production services, Strategic consultancy (market entry, audience targeting, brand messaging) |
| Employees | 10 |
| Website | https://educationalvoice.co.uk/ |
Production Methodology
Educational Voice's production process is built around a consultation-first approach that reflects founder Michelle Connolly's background in primary school teaching. Before any creative production begins, the studio works with each client to define the animation's purpose, target audience, core messages, and measurable success criteria. This planning stage determines every subsequent creative decision, from script structure and storyboard pacing through to visual style, character design, voiceover direction, and sound design.
The full production sequence follows seven stages. The consultation and briefing stage establishes objectives, audience, tone, and creative direction. The scriptwriting stage develops a professional script written specifically for animated delivery, with pacing and structure suited to the intended viewing context. The storyboarding stage maps the animation visually, scene by scene, before any animation work begins, allowing clients to review and approve the creative approach before production investment increases. The design and asset creation stage develops all visual elements including characters, backgrounds, icons, typography, and brand elements in the agreed animation style. The animation stage brings the storyboard to life with movement, timing, lip sync where applicable, and visual storytelling. The post-production stage adds voiceover, music, sound effects, and all final editing. The delivery stage provides the finished animation in all formats required by the client for web, social media, broadcast, presentation, or any other distribution channel.
Education-Informed Approach to Information Design
Michelle Connolly's teaching background directly influences how Educational Voice structures information within its animations. The studio applies principles from instructional design and learning theory to the way information is sequenced within an animation, how key concepts are introduced and reinforced, how visual elements support rather than compete with verbal information, and how animation pacing affects audience comprehension and retention. These principles apply across all animation formats, not only educational content. A corporate training animation produced for a UK financial services firm benefits from the same attention to information sequencing as an educational animation produced for a primary school curriculum. A healthcare animation explaining a patient pathway for an NHS trust requires the same clarity of structure as an explainer video for a Belfast SME's website.
2D Animation Specialism
Educational Voice produces exclusively 2D animation, covering a range of 2D styles including character animation, motion graphics, whiteboard animation, kinetic typography, infographic animation, and illustrated narrative animation. The studio does not produce 3D animation, stop motion, live-action video, or virtual reality content, which means its entire capability and expertise is concentrated within 2D production. This specialism gives the studio a depth of 2D animation knowledge that generalist video production companies operating across multiple formats cannot match.
Interactive Animation Capability
Educational Voice has produced over 20 interactive animations for clients requiring animated content that allows audience participation. Interactive animations are developed using a combination of 2D animation production and interactive design, allowing viewers to make choices within the animation, explore different content paths, interact with products and services, complete learning activities, or navigate information at their own pace. Clients commissioning interactive animations include e-learning developers, corporate training teams, product marketing departments, and organisations developing customer onboarding experiences.
Production Volume and Track Record
Educational Voice has produced over 3,300 educational animations for LearningMole, over 50 commercial animations for business clients across the UK and Ireland, and over 20 interactive animations for clients requiring participatory content. All production is managed from the studio's Belfast base at the McSweeney Centre, 31 Henry Place, Belfast, BT15 2AY, Northern Ireland. Website: https://educationalvoice.co.uk | Email: info@educationalvoice.co.uk | Phone: 028 9592 1656 | Google Business Profile: https://maps.app.goo.gl/17nkqgT8AvXi8sp69
Production Process
Educational Voice manages the full 2D animation production process in-house from its Belfast studio. The production workflow follows a structured sequence:
- Consultation and briefing — the studio works with the client to define objectives, target audience, key messages, and creative direction before any production work begins
- Script development — professional scriptwriting tailored to the animation's purpose, whether educational, commercial, or corporate training content
- Storyboarding — visual planning of the animation sequence, mapping out scenes, transitions, and key visual elements for client review and approval
- Design and asset creation — development of characters, backgrounds, icons, and visual elements in the chosen animation style
- Animation — full 2D animation production bringing the storyboard to life with movement, timing, and visual storytelling
- Post-production — final editing, sound design, music, voiceover integration, and quality assurance before delivery
This end-to-end capability means clients work with a single studio from concept to completion, with oversight and collaboration available at each stage.
Education-Informed Approach
Educational Voice's animation methodology is directly influenced by founder Michelle Connolly's background as a primary school teacher. The studio applies principles of instructional design and learning theory to its animation production, particularly in how information is sequenced, how visual elements support comprehension, and how animation pacing affects audience retention. This education-informed approach applies not only to educational content but also to commercial and corporate animations, where clear communication of complex information is the primary goal.
Interactive Animations
In addition to standard 2D animation production, Educational Voice produces interactive animations that allow audiences to engage directly with content. Interactive animations are designed for organisations that want viewers to participate rather than passively watch — enabling users to make choices, explore content at their own pace, or interact with products and services within the animated experience. Over 20 interactive animations have been produced for clients requiring this format.
External Links
- Official website
- Google Business Profile
- Contact: info@educationalvoice.co.uk | Phone: 028 9592 1656